SHIROIYA HOTEL IN MAEBASHI, GUNMA MAKES ITS DEBUT ON 50 BEST DISCOVERY, AN IN-DEPTH COLLECTION OF CITY GUIDES

Shiroiya Hotel, a leading art destination in Maebashi, Gunma Prefecture, joins 50 Best Discovery, an in-depth collection of city guides showcasing exceptional restaurants, bars, hotels and vineyards around the world. Following the addition of 650+ new venues to the platform in July 2026, more than 75 cities and towns are represented on 50 Best Discovery for the first time, further spotlighting dining, drinking and travel destinations around the world.

The new additions feature more than 210 restaurants, 110 bars and 130 hotels, as well as the integration of more than 190 vineyards as a new category. With this update, 50 Best Discovery now features 3,500+ hospitality establishments from across more than 800 cities and towns worldwide. Each venue, including Shiroiya Hotel, is selected after receiving a certain number of votes from the expert voting Academies that create 50 Best’s leading global and regional lists.

Shiroiya Hotel symbolizes Maebashi City’s cultural revival and creative spirit, seamlessly blending contemporary art, innovative architecture, and exceptional hospitality. Its acclaimed main dining restaurant, featuring local ingredients, has been recognized by Gault & Millau for five consecutive years. Reimagined by architect Sou Fujimoto from a historic inn, the hotel features guest rooms adorned with works by a diverse range of artists, as well as unique concept rooms created by internationally renowned artists and designers. Guests can enjoy locally inspired cuisine, immersive art installations, relaxing wellness facilities, and vibrant communal spaces enriched with lush greenery.

As a hotel founded with the mission of contributing to the revitalization of Maebashi, we at Shiroiya Hotel are deeply honored and proud to have been selected for inclusion in 50 Best Discovery, a recognition by leading hospitality industry experts. We hope this recognition will inspire travelers from around the world to visit Maebashi and experience not only a stay at Shiroiya Hotel and memorable moments at our restaurants and various facilities, but also to explore the city on foot and discover the unique charm and character of the local community.
https://www.theworlds50best.com/discovery/Establishments/Japan/Maebashi/Shiroiya-Hotel.html

A highly curated digital guide, 50 Best Discovery is the ultimate reference tool for discerning travellers, diners and cocktail-lovers. A combination of more than 3,000 Academy members — who are experts in their local restaurant, bar, hotel and vineyard scenes — vote for the venues that are ultimately featured on the platform. This means those following 50 Best Discovery are being guided by the world’s foremost travel and hospitality connoisseurs. 50 Best Discovery operates as an extension of the annual 50 Best rankings of restaurants, bars, hotels and vineyards, though is not itself a ranking. 50 Best is ultimately responsible for the curation of the database. Restaurants, bars and hotels cannot apply to be part of 50 Best Discovery.
For more information on 50 Best Discovery, please visit the website here: www.theworlds50best.com/discovery

Read more about selection criteria here: www.theworlds50best.com/discovery/about.html