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ART
DESTINATION

Art, architecture, and cuisine:
Enjoy a stay in an immersive artwork

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SHIROIYA HOTEL In Maebashi, Selected as One of the “Forbes JAPAN Destinations of the Year 2026”

SHIROIYA HOTEL In Maebashi, Selected as One of the “Forbes JAPAN Destinations of the Year 2026”

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SHIROIYA HOTEL Launches “Maebashi Biennale 2026 Passport, Original Merchandise and Breakfast Stay Package”

SHIROIYA HOTEL Launches “Maebashi Biennale 2026 Passport, Original Merchandise and Breakfast Stay Package”

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SHIROIYA HOTEL IN MAEBASHI, GUNMA MAKES ITS DEBUT ON 50 BEST DISCOVERY, AN IN-DEPTH COLLECTION OF CITY GUIDES

SHIROIYA HOTEL IN MAEBASHI, GUNMA MAKES ITS DEBUT ON 50 BEST DISCOVERY, AN IN-DEPTH COLLECTION OF CITY GUIDES

50 Best spotlights venues from more destinations than ever before, with the additions of new restaurants, bars, hotels and vineyards on the 50 Best Discovery platform

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The First Maebashi Biennale 2026 Collaboration Project: Shiroiya Hotel Art Illumination 2026 mirocomachiko at SHIROIYA: “Putting Down Roots in the Air”Dates: Saturday, September 19, 2026 – Tuesday, January 12, 2027

The First Maebashi Biennale 2026 Collaboration Project: Shiroiya Hotel Art Illumination 2026 mirocomachiko at SHIROIYA: “Putting Down Roots in the Air”Dates: Saturday, September 19, 2026 – Tuesday, January 12, 2027

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Experiences

Explore the natural beauty of Gunma’s environment with guided hikes and canoeing excursions, or immerse yourself in Japanese culture through tea ceremony instruction or kimono dressing with English guidance.

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Tea ceremony

Tea ceremony

Expand your sensibilities with this special tea ceremony experience. Put aside the tumult of modern life and rediscover your inner self to the sound of boiling water bubbling in the kettle amid tranquility. 【overnight guests only】

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Kimono Experience

Kimono Experience

Visit a traditional Japanese room transferred from the former Shiroiya Ryokan and enjoy the unique experience of wearing a one-of-a-kind tweed kimono styled and designed by kimono artist Sumire Ishioka 【overnight guests only】

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Kusatsu Onsen Naraya: 1-Night, 2-Meal Onsen Stay Experience

Kusatsu Onsen Naraya: 1-Night, 2-Meal Onsen Stay Experience

A special journey exploring two forms of beauty—art and history. After an inspiring stay at Shiroiya Hotel, continue on by private car to Kusatsu Onsen Naraya, to enjoy Gunma’s traditional hot springs.

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Lake canoe tour

Lake canoe tour

A beautiful, placid lake. A gentle breeze and cool, shady trees. Forget your everyday cares, let your tensions unwind, and find true tranquility. In this exquisite setting which changes with every season, you’re free to glide across the waters however the mood takes you.

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Rooms

Choose from 28 unique rooms across the Heritage Tower, a bold renovation of the former hotel, and the Green Tower, a new structure inspired by memories of the grassy banks of the old Tone River. Each guest room is its own private museum, featuring the works of a different artist. Immerse yourself in the imagination of four world-renowned artists, designers, and architects, who have each created a distinct concept room.

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Michele De Lucchi Room

Michele De Lucchi Room

Italian architect Michele De Lucchi has designed a tribute to traditional Japanese itabuki wooden shingle work in a room he calls "The 2725 Elements Room" for its 2725 shingles. Light spills between the shingles to create delicate patterns of shadow and light. Recalling a cozy wooden mountain hut, the room is optimized for relaxation and a sound night's sleep. De Lucchi is known for his humanistic designs that connect with people on an emotional level. With his commitment to artisanship and natural materials, he has created a room that is calm yet full of warmth. The room has no television, so guests can fully immerse themselves in the design.
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Sou Fujimoto Room

Sou Fujimoto Room

The theme of growth permeates Sou Fujimoto's design for the SHIROIYA HOTEL, from the Green Tower that appears to grow from Babakkawa-dori Street behind the hotel, to the lush greenery in the Heritage Tower atrium. As a city, Maebashi aims to foster growth, and in Fujimoto's unique guest room, signs of new growth sprout in the form of lush ficus leaves that add dimension and color to the space. In this calm room without a television, a color palette of white and gray interspersed with greenery promotes relaxation and the growth of new ideas.
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Leandro Erlich Room

Leandro Erlich Room

Like his "Lighting Pipes" installation that twists and turns through the hotel atrium, Argentinian conceptual artist Leandro Erlich was inspired by what is usually concealed in this special room. The main feature is a playful reimagining of the plumbing pipes that are usually hidden. Brass pipes wend their way around the room, immersing guests in his artistic vision. The pipe motif pops up in unexpected places throughout the room, from the furniture to the bathroom accessories. Enjoy the luxury of having an art museum all to yourself. Without a television in the room, the mind is free to wander.
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Junior Suite Room

Junior Suite Room

The spacious junior suite on the top floor of the Heritage Tower is the largest room in the hotel, at a spacious 57 square meters. A balcony juts out over the atrium and Leandro Erlich's "Lighting Pipes" installation, for an exceptional view. Enjoy the luxurious, open-plan bathroom with a free-standing bathtub. With original artworks by Hiraku Suzuki and Mineki Murata, this room is your private oasis.

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Executive Room

Executive Room

This spacious 52-square-meter room in a cool palette of white, gray, and dark wood is designed to help you relax and recharge. Enjoy original works by British artist Ryan Gander and plush, comfortable furnishings that contrast with the raw concrete finishes from the old Shiroiya Hotel of the 1970s. Focus on your work or creative activities at the spacious desk, surrounded by art. The Executive Room is an ideal environment to find inspiration.
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Deluxe Room

Deluxe Room

Slightly larger than the Superior Rooms, the Deluxe Rooms measure around 25-35 square meters, and comfortably accommodate two people, or even a child sleeping with you. Relax and take your time, as you enjoy the artwork that changes its expression over time.
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Jasper Morrison Room

Jasper Morrison Room

This room was designed by Jasper Morrison, a leading British designer best known for his work in furniture, lighting, tableware, and everyday products. His design philosophy, termed "super normal," is a pursuit of low-key, intuitive design. Morrison designed this room like a beautiful wooden art crate, enveloping guests in the warmth of natural materials, from the wood-paneled bedroom to the stone-clad bathroom and cypress soaking tub. Opening wooden shutters reveals a surprise: a view into the void, as large windows look onto the atrium of the Heritage Tower. Enjoy a private view of the art from this understated space, immersed in the luxury of your own precious time. Morrison designed the room without a television to encourage relaxation and creativity.
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Superior Room

Superior Room

These simple, uncluttered rooms are ideal for single use. The 25-32 square meter rooms, furnished with a sofa and coffee table designed by Sou Fujimoto, are ideal for relaxing and enjoying the artwork, which is different in each room.
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Deluxe Twin Room

Deluxe Twin Room

Our Deluxe Twin Rooms are larger than our Superior Rooms, measuring 35-41 square meters. With two semi-double beds arranged in a Hollywood Twin style (side by side), these rooms are ideal for staying with family or friends. Enjoy a relaxing stay surrounded by original artwork.
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minä perhonen Residence

minä perhonen Residence

Designed under the creative direction of renowned fashion and textile brand minä perhonen, this room features the brand’s signature aesthetic throughout̶from vintage chairs upholstered in original fabrics to bed throws, curtains, and artwork by minä perhonen designer Akira Minagawa.
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Premium Residence

Premium Residence

Room 401 is a refined, design-forward space in a calm palette anchored with black. It is thoughtfully curated with iconic pieces from the world’s most celebrated design houses, including Italian furniture company Cassina. The centerpiece of the room is the artwork "EMERGE" (BCF 019G-108 2nd) by contemporary artist baanai, known for his striking works featuring the repeated phrase “ARIGATOUGOZAIMASU” (THANK YOU).
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Dine
Dine
Dine
Dine

Dine

Explore Gunma’s ingredients and food culture at SHIROIYA HOTEL .For culinary experiences that will captivate your senses, enjoy fine dining at “the RESTAURANT” and casual cuisine at “the LOUNGE,” a cafe and lounge under the soaring atrium.

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Art
&
Design

Enjoy a luxurious stay surrounded by the works of world-renowned creators, including the architecture of Sou Fujimoto and light art by Leandro Erlich.

Art & Design
Art & Design
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Story

Introducing the people who are connected to Shiroiya Hotel and ways to enhance your stay through interviews and stories.

Sou Fujimoto : Interview

Sou Fujimoto : Interview
Hiroshi Sugimoto : Interview

Hiroshi Sugimoto : Interview
Tatsuo Miyajima : Interview

Tatsuo Miyajima : Interview
History of SHIROIYA

History of SHIROIYA
3days 2nights Getaway

3days 2nights Getaway

Access

2-2-15 Honmachi, Maebashi City, Gunma Prefecture

15 minutes on foot or 5 minutes by taxi from Maebashi Station on the JR Ryomo Line

BY TRAIN
From Tokyo to Takasaki by Joetsu / Hokuriku Shinkansen: Approximately 50 minutes.Takasaki to Maebashi: Approximately 15 minutes on the JR Ryomo Line
BY CAR
Approximately 15 minutes from Maebashi IC on the Kanetsu Expressway
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