Sou Fujimoto Room

The theme of growth permeates Sou Fujimoto's design for the SHIROIYA HOTEL, from the Green Tower that appears to grow from Babakkawa-dori Street behind the hotel, to the lush greenery in the Heritage Tower atrium. As a city, Maebashi aims to foster growth, and in Fujimoto's unique guest room, signs of new growth sprout from the furniture. In this calm room without a television, a color palette of white and gray interspersed with greenery promotes relaxation and the growth of new ideas.


Sou Fujimoto was born in Hokkaido in 1971.
Graduated from the Department of Architecture, Faculty of Engineering at Tokyo University, he established Sou Fujimoto Architects in 2000. Among his recent renowned projects is the 1st prize for the 2014 International Competition for the Second Folly of Montpellier, France ("L'Arbre Blanc"). Additionally in 2015, 2017 and 2018, he won several international competitions with 1st prize in various European countries. In Japan, he was selected as the Expo site design producer for the 2025 Japan International Exposition (Osaka/Kansai Expo). In 2021, he was selected as the designer Co-Innovation University (Tentative) in Hida Takayama city.
His notable works include; “House of Music” (2021), “MARUHON makiart terrace (Ishinomaki Cultural Center)” (2021), “SHIROIYA HOTEL” (2020), “L’Arbre Blanc” (2019), “Serpentine Gallery Pavilion 2013” (2013), “House NA” (2011), “Musashino Art University Museum & Library” (2010), “House N” (2008) and many more.

"The SHIROIYA HOTEL was born alongside Maebashi City’s future vision, 'Where good things grow.' This room is an embodiment of that vision. The decoration is minimal, with vases that have been integrated into specially designed furniture. The plant cuttings sprouting from them appear to float, lending the room a gentle visual accent.

Changing the water, changing the plants...the careful daily effort that goes into maintaining the greenery is part of Japan’s tradition of hospitality. In this way, the room captures the desire to make an effort, to always welcome guests in a meticulously well-kept space, and to share together a moment in time."



Room Area 37㎡
Bed Size Twin
Capacity Up to two people
Features Bathtub, separate shower, Dyson hairdryer, minibar (charged), Bluetooth speaker, electric kettle, safe-deposit box, tablet, free Wi-Fi
Amenities Organic bath products from Gunma, mineral water (free of charge), specialty coffee and tea
Ask at the front desk if there is anything else you need for a comfortable stay.

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