Rooms
Concept Rooms
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Jasper Morrison Room
This room was designed by Jasper Morrison, a leading British designer best known for his work in furniture, lighting, tableware, and everyday products. His design philosophy, termed "super normal," is a pursuit of low-key, intuitive design. Morrison designed this room like a beautiful wooden art crate, enveloping guests in the warmth of natural materials, from the wood-paneled bedroom to the stone-clad bathroom and cypress soaking tub. Opening wooden shutters reveals a surprise: a view into the void, as large windows look onto the atrium of the Heritage Tower. Enjoy a private view of the art from this understated space, immersed in the luxury of your own precious time. Morrison designed the room without a television to encourage relaxation and creativity.
- 1~2
- 57㎡
- King
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Michele De Lucchi Room
Italian architect Michele De Lucchi has designed a tribute to traditional Japanese itabuki wooden shingle work in a room he calls "The 2725 Elements Room" for its 2725 shingles. Light spills between the shingles to create delicate patterns of shadow and light. Recalling a cozy wooden mountain hut, the room is optimized for relaxation and a sound night's sleep. De Lucchi is known for his humanistic designs that connect with people on an emotional level. With his commitment to artisanship and natural materials, he has created a room that is calm yet full of warmth. The room has no television, so guests can fully immerse themselves in the design.
- 1~2
- 51㎡
- Queen
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Sou Fujimoto Room
The theme of growth permeates Sou Fujimoto's design for the SHIROIYA HOTEL, from the Green Tower that appears to grow from Babakkawa-dori Street behind the hotel, to the lush greenery in the Heritage Tower atrium. As a city, Maebashi aims to foster growth, and in Fujimoto's unique guest room, signs of new growth sprout in the form of lush ficus leaves that add dimension and color to the space. In this calm room without a television, a color palette of white and gray interspersed with greenery promotes relaxation and the growth of new ideas.
- 1~2
- 37㎡
- Twin
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Leandro Erlich Room
Like his "Lighting Pipes" installation that twists and turns through the hotel atrium, Argentinian conceptual artist Leandro Erlich was inspired by what is usually concealed in this special room. The main feature is a playful reimagining of the plumbing pipes that are usually hidden. Brass pipes wend their way around the room, immersing guests in his artistic vision. The pipe motif pops up in unexpected places throughout the room, from the furniture to the bathroom accessories. Enjoy the luxury of having an art museum all to yourself. Without a television in the room, the mind is free to wander.
- 1~2
- 25㎡
- Queen
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Junior Suite Room
The spacious junior suite on the top floor of the Heritage Tower is the largest room in the hotel, at a spacious 57 square meters. A balcony juts out over the atrium and Leandro Erlich's "Lighting Pipes" installation, for an exceptional view. Enjoy the luxurious, open-plan bathroom with a free-standing bathtub. With original artworks by Hiraku Suzuki and Mineki Murata, this room is your private oasis.
- 1~3
- 57㎡
- King
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Executive Room
This spacious 52-square-meter room in a cool palette of white, gray, and dark wood is designed to help you relax and recharge. Enjoy original works by British artist Ryan Gander and plush, comfortable furnishings that contrast with the raw concrete finishes from the old Shiroiya Hotel of the 1970s. Focus on your work or creative activities at the spacious desk, surrounded by art. The Executive Room is an ideal environment to find inspiration.
- 1~3
- 52㎡
- Twin
Rooms
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Deluxe Room
Slightly larger than the Superior Rooms, the Deluxe Rooms measure around 25-35 square meters, and comfortably accommodate two people, or even a child sleeping with you. Relax and take your time, as you enjoy the artwork that changes its expression over time.
- 1~2
- 29-35㎡
- King or Queen
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Deluxe Twin Room
Our Deluxe Twin Rooms are larger than our Superior Rooms, measuring 35-41 square meters. With two semi-double beds arranged in a Hollywood Twin style (side by side), these rooms are ideal for staying with family or friends. Enjoy a relaxing stay surrounded by original artwork.
- 1~3
- 35-44㎡
- Twin
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Superior Room
These simple, uncluttered rooms are ideal for single use. The 25-32 square meter rooms, furnished with a sofa and coffee table designed by Sou Fujimoto, are ideal for relaxing and enjoying the artwork, which is different in each room.
- 1~2
- 25-32㎡
- Queen
Residence Room
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minä perhonen Residence
Designed under the creative direction of renowned fashion and textile brand minä perhonen, this room features the brand’s signature aesthetic throughout̶from vintage chairs upholstered in original fabrics to bed throws, curtains, and artwork by minä perhonen designer Akira Minagawa.
- 1~2
- 59㎡
- 2 Semi-Double
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Premium Residence
Room 401 is a refined, design-forward space in a calm palette anchored with black. It is thoughtfully curated with iconic pieces from the world’s most celebrated design houses, including Italian furniture company Cassina. The centerpiece of the room is the artwork "EMERGE" (BCF 019G-108 2nd) by contemporary artist baanai, known for his striking works featuring the repeated phrase “ARIGATOUGOZAIMASU” (THANK YOU).
- 1~2
- 56㎡
- Queen
Guest Room Information
- Check-in:
- 15:00-
- Check-out:
- -11:00
- Facilities
- ・Refrigerator・Kettle・Hair Dryer・Air Conditioner・Humidifier・Tablet Phone・Bluetooth Speaker・Safety Box・Wifi
- Amenities
- ・Minibar (Mineral Water, Drinks)・Pajamas・Slippers・Towels・Bathrobe・Toothbrush Set・Shampoo & Conditioner (OSAJI)・Body Soap・Skin Care Set (OSAJI)
- Rental Equipment
- ・Ice Pillow・Diaper Dust Box・Children's Toilet Seat・Medical Bathtub Seat・Flower Vase・Bed Guard・Baby Bed・Shoe Dryer・Dehumidifier/Air Purifier・Shoe Shine Set・Various Mobile Device Chargers・Extension Cord・Conversion Plug・Nail Clipper・Electronic Thermometer・HDMI plug・Wine Opener・Sewing Kit・Wheelchair・Blanket・Iron・Ironing Board・Ice Bucket・Trouser Press・Weight Scale・Bedwetting Pad・Remote Work Desk (Think Lab HOME)・Desk Lamp・Hair Iron
*There are some guest rooms without TVs.
Service
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We offer Kawaba Beer, made with pure water from sacred Mt. Hotaka, the symbol of Kawaba Village in Northern Gunma. Or try Harada Farm’s 100% fresh apple juice (no additives), using apples from Numata City, in Gunma, an area known for Japan’s most beautiful river terraces.
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Enjoy the hotel’s exclusive sweets with a cup of ONCA COFFEE. The convenient drip bags contain an expert blend of five different single origin coffees. The original package design was created to support the activities of ONCA COFFEE in Gunma, a local company that supports people with disabilities.
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Inspired by Gunma’s soul food, ”yakimanju”, these delicious yakimanju-style financiers are baked daily at the PÂTISSERIE. *This may change depending on the availability of ingredients.
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Relax and enjoy your favorite music through the Bluetooth speakers in your room. Create your own sound oasis to help you unwind.
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Our amenities are from the local brand OSAJI. The shampoo, conditioner, and body soap are original SHIROIYA HOTEL designs.
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For a good night’s sleep, our bed mattresses are made by Serta, a preferred brand for luxury hotels in Japan and abroad. Contact the front desk if you need laundry service. Our original cotton laundry bag in the closet can be taken home as a souvenir of your stay.
FAQ
Is there parking available at the hotel?
If you are arriving by car, please use one of the following designated parking lots:
MIZUHO BANK PARKING
GENKI 21 PARKING
Mizuho Bank Maebashi Branch Underground Parking Lot
Please present your parking ticket at the front desk when you check in.
Free parking is available from 3:00 p.m. on the day you check in to 12:00 noon the following day.
Outside the above hours, guests are responsible for their own parking fees (300 yen per 60 minutes).
Guests staying for consecutive nights are asked to use GENKI 21 PARKING（Maebashi Shimin Koryu Plaza Parking）.
*Please note that there will be a charge for non-registered guests. (300 yen for 60 minutes)
Check-in and check-out times
Check-in time is from 3:00 p.m. and check-out time is by 11:00 a.m.
Do I need to bring anything to use the sauna?
Towels and amenities are provided in the sauna room.
Please note that swimwear is not provided, so please bring your own.
Are pharmaceuticals available in the hotel?
In accordance with Article 24 of the “Act on Quality, Efficacy and Safety Assurance of Drugs and Medical Devices” (Pharmaceutical Affairs Law), we do not provide medicines and pharmaceutical products. We apologize for the inconvenience, but please bring medicine with you, or purchase what you need at a nearby hospital or pharmacy.
Is smoking permitted?
Smoking is prohibited in all areas of the property, including guest rooms.
Is there a convenience store near the hotel?
There is a 7-Eleven store across Route 50, about a 2-minute walk from the hotel.