A long-established hotel that satisfies
the five senses and intellect through art will be revived
in Summer 2020.
Maebashi, the origin of Japanese modernization where innovation was brought about by its ground-breaking silk industry in the 19th Century.
The “Shiroiya Ryokan”, a former Royal Warrant holder that enlivened the city since the Edo period (1603-1868), will be revived as “SHIROIYA HOTEL”- 300 years since its original establishment.
In summer 2020, Shiroiya will begin a new page in its history. Located in the center of Maebashi- a city undergoing major transformation as a place “where good things grow”- Shiroiya is placed at the crossroad where history/future, and global/local influences intersect.
Various creators from Japan and overseas will be participating in the rebirth of Shiroiya and Maebashi City’s “Machinaka” (downtown revitalization) project.
Maebashi’s innovative silk industry was a key driver of modernization of Japan during the early Meiji Era (1868-1912). Established in the Edo Period(1600-1868), the “Shiroya Ryokan” was a previous Royal Warrant holder and loved by various renowned artists and celebrities.
Yet, although it changed its business model from a ryokan (traditional Japanese inn) to a hotel in the 1970s and despite its 300-year history, the establishment was unfortunately forced into closure in 2008 due to the city central’s rapid decline. After its closure, “Shiroiya” was planned to be demolished; However, was saved by Hitoshi Tanaka Foundation’s “Maebashi Model” revitalization project in 2014. In agreement with the project, the new SHIROIYA HOTEL will be undertaken with a collaborative effort by various creators from Japan and overseas, including Sousuke Fujimoto and Leandro Erlich. SHIROIYA HOTEL’s 5-year reconstruction process which involves the renovation of the old establishment and the construction of a new tower is yet to be complete. Once completed, Maebashi will see a new and exciting destination that will stimulate the audiences’ five senses through space design, art and culinary experience.
Undergoing major transformation as the place “where good things grow”, Maebashi is currently at its major turning point.
In the ,“Machinaka” downtown area which had once declined, charming shops and community spaces are gradually emerging and the bustle is beginning to return.
The public and private sector’s collaborative redevelopment of the city centre has encouraged people from various positions, particularly young students, to exchange opinions and become actively involved in diverse revitalization initiatives including the organization of festivals.
SHIROIYA HOTEL will also be participating in these activities and contribute to the revitalization by becoming a hub which will communicate Maebashi’s transformation to the global audience.
Our role goes beyond the operation of the hotel and restaurants.
We are playing a part in the redevelopment of Maebashi.
We aim to become a hotel that will trigger the interests of those “who are unaware of, or are indifferent to Maebashi”.
We seek staff who will be willing to achieve this goal together.
12th December 2019
SHIROIYA HOTEL Director